a sidebar: i've discussed this elsewhere already so i'll just leave it to that.
a counter: those high-end, high-priced stats packages are vastly overrated. a simple cgi counter is the only effective way to keep track of how many people have been to your site.
a web ring: this element works for personal sites, but can add that extra professional touch to your commercial web site. check around a little...the right web ring is out there for you. there are star trek rings, goth rings, x-files rings, sports rings, porn rings, and "i love teddy bears" rings. get your ring today.
netscape and internet explorer banners: it is important that you support these two products on your web site...otherwise no one is ever going to use them.
award banners: put them on your front page and make them big...the larger the better. again, this element is mainly for personal sites, but the effect will be just as great when used on commercial web sites.
employee pictures and email addresses: visitors to your web site want to see the smiling faces of your employees. all of them. and make the pictures big...it's a good use of bandwidth. more importantly, people want to be able to contact all your employees via email...you never know when someone is going to have an urgent need to reach ed bailey, your assistant janitor.
a photo of the company headquarters: this one is a no brainer. how can people possibly feel comfortable dealing with a company whose building they have never seen. i mean, really.
an animated logo: you need to draw as much attention away from the content of the site as you possibly can. the content isn't all that important anyway...if visitors remember the logo, your job is done.
